AP Big Story: From new logos to New Coke: when corporations make mistakes

From AP,

From new logos to New Coke: when corporations make mistakes.

NEW YORK (AP) — Corporations spend millions to make sure their products, logos, and branding and marketing are top of mind for consumers in a positive way. But that means that when corporate missteps happen or marketing campaigns are a flop, they can go viral, too. Here's a look at some major corporations' missteps and their impact.

http://bigstory.ap.org/article/new-logos-new-coke-when-corporations-make-mistakes/


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