Advertising and technology
Surveillance is the advertising industry's new business model. Privacy needs better protections
THE potent combination of three-martini lunches and creative genius in "Mad Men", a television show about 1960s Madison Avenue, is a fair representation of the advertising industry's past. For its future, though, look to a 2002 film, "Minority Report", starring Tom Cruise and set in 2054. Mr Cruise, as usual, spends a lot of time on the run. When he dashes past a digital billboard it takes note of his exertions, remarking, "You could use a Guinness right about now."
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